It's improving the base model look and size for the majority at the cost of adapters for the outliers. Apple has always been consistently designing for mass market appeal for the past decade. If you are an outlier, Macs are not for you.
What is the opposite of "If you are an outlier, Macs are not for you"? Is it, "If you are average, you should buy a Mac"? That doesn't sound like a very good marketing tactic.
No, it doesn't, but the quality of the "opposite" is rarely a relevant indicator – if you tried to recruit people into the pro-choice movement, you'd have a far harder time if you called it the "anti-life" movement.
I also think it's funny that Apple marketing switched so strongly from "Think Different, personalise your stuff" to "You will all be the same, abandon choice"
