Not going to take off at scale in India (which the article is about).

Khapli/Emmer is not included in the MSP schedule - it's Wheat/"Gehoon" that is included [0].

Farmers only grow MSP crops at scale because heritage crops don't command the same prices.

But yea, most farmers will grow a mix of traditional crops for personal consumption and MSP crops for money.

My grandfather does the same with "Makka" (heritage corn) versus "Makhi" (mass corn)

[0] - https://desagri.gov.in/wp-content/uploads/2023/06/English-no...

Emmer Wheat is so much better than regular wheat.. but a lot more expensive. I hope it becomes far more common