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A few points:

- The only people I know that use and are excited by putting QR codes in are nerds and/or marketers. I think it serves to quench our thirst for something shiny that is a technological hack. Most people dont feel the same way though.

- The results are obfuscated, when you scan the code you dont know where it will take you, worse if there is no details around the code. Its like a shortened link.

- In Japan it is a utility which is useful. In the West it seems to be a shiny toy for marketers.

- Much like Flash, it is a transitional medium between print and digital. It will be interesting to see what comes out next.



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