They can track response rates for particular flyers by pointing them at differen... | Hacker News

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JonWood on June 19, 2012 | parent | context | favorite | on: Dear Marketers: Enough with the QR codes

They can track response rates for particular flyers by pointing them at different URLs. Measurable A/B testing for physical advertising.

Revisor on June 19, 2012 [–]

They can print A/B versions of flyers and collect them upon entry. No QR needed for this kind of measuring. :)

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