China has at least one Falcon 9 clone in testing stages (that one that accidentally launched during static fire a while ago) and many new-space rocket companies have reusable vehcles in pipeline (eq. Rocketlabs Neutron). Even Europe is going to do that - eventually. :P
That is exactly my point. It has been 10 years and aside from some small baby steps, no incumbent has declared clearly and vocally that reusability is the future. They're all in denial. The Russians, the Chinese, Europe.
