Not to stan for Dyson, but they're not a vacuum-cleaner company, they're a fire-prevention company. Every decisionmaking process they undertake is going to have that at the top of the list. They don't want a lot of batteries in the field that are being stretched to the limits of their operating lives.
Of course, the company's best response to that concern would be to make the batteries easily replaceable, including by third-party products. But that's where job #2 comes in: make sure the consumer has to buy a new Dyson sooner rather than later.
Of course, the company's best response to that concern would be to make the batteries easily replaceable, including by third-party products. But that's where job #2 comes in: make sure the consumer has to buy a new Dyson sooner rather than later.