I'm not offended. I'm uncomfortable being trapped in an enclosed box in which I'm reliant on another person (who clearly distrusts me) taking 4 separate actions for me to enter and exit. The article points out that shoppers at Walgreens would rather go to another store than ask and wait for for a staff person to unlock their razor cartridges or whatever. This hardware store has effectively wrapped their business in such a barrier, and I would rather go to another store than ask and wait for a staff person to unlock 4 doors for me.
Also, implicit in all of this is that:
- you are submitting yourself for judgement based on how you look for them to decide whether you're likely to be a paying customer. I doubt whether any set criteria are used, but I fully expect that race, age, gender, and a range of class markers are involved.
- though they the business are distrustful and unwelcoming of you the prospective customer, you the customer are forced to be entirely trusting of their staff. They start the interaction off by broadcasting the presumption that you may be a threat, and establishing unilateral physical control to restrain people on entry or exit. I read this as both hostile and inequitable.
You're offended just for being buzzed in and out? Why?
That's about the least offensive thing a business can do.
If they were selling jewelry instead of hardware, everybody would consider it a mark of being upscale.