I wasn't classifying those businesses as "part of culture war" or not. I'm just saying it's a fact that conservatives have been, and still are, under attack, and are nonetheless "winning".

Insofar as Musk not being a Free Speech Absolutist (which I'm not either), that's not news to me or anyone else who knows and respects him like I do. Musk is doing everything he can to keep legal speech from being censored, whereas the prior owners would cancel people permanently for trite trivial things like a mis-gendering (that wasn't even done out of malice), or simply claiming there's two genders.

Regarding Democrats getting censored themselves: While I'm a strong advocate of Free Speech as a general rule, I think after what the Democrats did for a decade (on censorship) they SHOULD be forced to reap what they sowed. So for example, I would've been perfectly in favor of Musk, as a one time act, permanently cancelling everyone who had in the past called for censorship of others. Those people didn't want Free Speech when they held power, and thus they are the ones who don't deserve to have Free Speech after they've lost their power.