Here in Los Angeles we have seen dozens of them. Our reaction is consistent: It's ugly and ridiculous. To my wife the design reminds her of a roll-top garbage can of some sort.
My kids probably had the best comment: If Tesla had designed a real truck they would have sold millions.
Keep in mind this is the comment of teenagers who don't have a sense of the size and scale of markets. The point, however, should not be missed: There was an opportunity to enter a truck into the truck market, not an Ikea trash can on wheels.
Sometimes it is a good idea to listen to kids. I remember when one of Apple's original guiding principles of OS design was to make the computers usable by anyone, even young kids. A kid, in this case, does not see the utility of a truck that does not seem to fit the "form and function" of a truck, like an F150 or variants by other manufacturers.
My kids probably had the best comment: If Tesla had designed a real truck they would have sold millions.
Keep in mind this is the comment of teenagers who don't have a sense of the size and scale of markets. The point, however, should not be missed: There was an opportunity to enter a truck into the truck market, not an Ikea trash can on wheels.
Sometimes it is a good idea to listen to kids. I remember when one of Apple's original guiding principles of OS design was to make the computers usable by anyone, even young kids. A kid, in this case, does not see the utility of a truck that does not seem to fit the "form and function" of a truck, like an F150 or variants by other manufacturers.