My take on what the author was getting at, is how Google's manipulation of its algorithm has led to poor results and backfired on them. Not just for the users of its search engine, but small businesses counting on being discovered that way.
Arguably, the problem is black-box algorithms and how they are manipulated. The same problem can be faced by any curated community, where there is little to no transparency. Curated can still mean manipulated. People can jump from place to place, but that may not be advantageous, because where they want to be or the most likely places for discovery are not available.
Arguably, the problem is black-box algorithms and how they are manipulated. The same problem can be faced by any curated community, where there is little to no transparency. Curated can still mean manipulated. People can jump from place to place, but that may not be advantageous, because where they want to be or the most likely places for discovery are not available.