Of course there's the chance that something is actually going on.
But if there isn't, telling people that there's been some strange lights in the sky is a pretty good way to get people to look up at night and receive even more reports about just that.
Adding tho this; It’s clearly some business that hasn’t been forthcoming about their activities up to now. The drone delivery company Wing.com got a lot of pushback from the public about how noisy their drones are, and spent a lot money making them quieter. Same will happen here.
But if there isn't, telling people that there's been some strange lights in the sky is a pretty good way to get people to look up at night and receive even more reports about just that.