It's "dune" as in a pile of sand, not "Dune" as in the novel.

Is it? Every usage of the word "dune" is capitalized in both the article and the link.

I clicked through because I was hoping to see something related to the book or movies, or even the Jodorowsky project that never materialized.

In article text bodies

> the Dune Chess Set

is capitalized as that's the product name, eg: our new Honda Accord .. etc.

Elsewhere in the article the word is capitalized as it appears in

Title Case Headings Or Subheadings In Which Every Word Including Dune Is Capitalized.

Yeah, I get that, but the mental association is there already, might as well lean into it

Wow, I've never seen a critique backed solely by word association. I am guessing the artist made exactly what they wanted to.

The critique and the suggestion I made are not one and the same. The critique is that the design of the pieces are far too similar for this chess set to be comfortable to play. The suggestion is one possible direction in which one could go to rectify the critique (thus the hyphen, and the mention of possible inspiration).