I think there is a big difference in experiences for people who are in the Apple ecosystem and people who aren’t. Apple has made the whole show seamless, so you move from device to device and everything just works, your passkeys are there. At worst, you use your phone to do the login.

It’s also seamless if you lose a device. Your new device has your passkeys, and you can get by with an iPad or older phone until replaced. I think the space where people have all the pain is outside of this ecosystem. Apple is showing it can be done well, but it’s clearly not the experience people are having outside of that walled garden.