https://en.wikipedia.org/wiki/Backlash:_The_Undeclared_War_A...
and she wrote "Stiffed" about the problem of men in 1999,
https://en.wikipedia.org/wiki/Stiffed:_The_Betrayal_of_the_A...
There is a case study in that second book about Stanley, a brand that represented masculinity and how it's trajectory reflected the decline of men, in recent years Stanley has become a symbol of female-gendered consumerism.
https://en.wikipedia.org/wiki/Backlash:_The_Undeclared_War_A...
and she wrote "Stiffed" about the problem of men in 1999,
https://en.wikipedia.org/wiki/Stiffed:_The_Betrayal_of_the_A...
There is a case study in that second book about Stanley, a brand that represented masculinity and how it's trajectory reflected the decline of men, in recent years Stanley has become a symbol of female-gendered consumerism.