What can you pay with if you're doing financing? If they don't accept credit cards, they make way more than twenty cents back with reduced fees. If you finance on an Apple Card you don't get the 3% cash back (last time I looked).

Unless interest rates drop to 0% they're obviously still losing money, but if you follow the logic of everywhere that allows BNPL[0] you make it up by having more purchases than you would otherwise.

[0]: https://www.bitsaboutmoney.com/archive/buy-now-pay-later/

read the fine print

> The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount

Aha, 59900 % 24 = 20.

Still interesting this is one of few products offering zero interest financing.

Yeah, I've used that for the last few models. I'd just as soon use their money over mine.

More subscribers/concurrent revenue on their balance sheet to show off, perhaps?

Just more purchases period. If I don't have $500 but I wouldn't think twice about a $25/mo bill I'd be forced to buy an Android if financing wasn't an option.