And while some of the "pampering" is excessive, an awful lot of it is just "giving your valuable employees, the ones who actually do all the work that makes you money, a good place to work that's conducive to creative work and solid work-life balance."

Like...being bought the best equipment for the job they're doing? Making high-quality foods available on-site? Even something as simple as having great desk chairs, I can say from frustrating personal experience, can make a huge difference.