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Hear hear. Currently I just take whatever credit card my bank provides (which currently is VISA, which is another story altogether), but I'll make sure that whenever there is a reasonable choice I'll choose another provider in the future.

There used to be a time where marketing was about awareness. The extra money that both McDonald and VISA will make from these exclusive deals is likely peanuts to their global revenue, but both squandered their chance of just being visible and now mixed it with "we just spent a lot of money to keep the competition away". Stupid it you ask me.



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