The article says that the crystals don't affect the taste or scent. The crystals are a signal that you have a good cheese, but not the cause of a good cheese. Adding them to a bad cheese won't make it a good cheese, so in that sense I'd call it a fake.
There is some gray area in that they affect the texture, which is a part of the whole experience. But that's again mostly signaling--we like the crunch because we associate it with good cheeses, not because there's anything inherently better about it.
There are some interesting philosophical questions here. If you put a fake label on some wine, and people perceive it as higher quality than it is, is it really fake? On one hand, obviously yes. And yet there was a real effect on the perceived quality.
There is some gray area in that they affect the texture, which is a part of the whole experience. But that's again mostly signaling--we like the crunch because we associate it with good cheeses, not because there's anything inherently better about it.
There are some interesting philosophical questions here. If you put a fake label on some wine, and people perceive it as higher quality than it is, is it really fake? On one hand, obviously yes. And yet there was a real effect on the perceived quality.