But how much of that is because they know it will come to streaming soon for free? I feel like the 'if the movie is not streaming, they just don't watch it' mentality was driven by everything being put on streaming. I am not the average consumer, so I could definitely be off base, but I feel like people were more willing to go to see a movie in theaters when they knew it would be months before they would be able to see it if they didn't. Now it can be available for streaming within weeks, many times included with the subscription you already have. Hard to justify $20 per person to go see something in a theater when you can all see it a month later included in your $15 subscription.
You are making a big assumption that they had a choice, that if a movie was not put on streaming, the consumer would go to the cinema to watch it.
But many consumers don't, if the movie is not streaming, they just don't watch it at all.