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>>> The first lesson we learned was that every great startup idea must solve a real problem.

Yeah this is just wrong.

You’ll hear it all the time everywhere but it’s still wrong.

Your startup does not NEED to solve a problem.

Unless of course you want to play word games and twist everything in life in terms of it being a problem.



Sorry for the delay, I didn't see your comment. the idea behind this logic is that, if you solve a real problem and do it well marketing will be a lot easier and you won't have to spend millions on marketing if you don't want it.


> Your startup does not NEED to solve a problem.

A lot of startups offer the solution to problems that people don't actually have... And then (through marketing) make people feel the problem.


We hope that selling a solution to a problem people already have marketing will be easier




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