Since most of the people who are going to be your customers will likely not be in the business long (let's be realistic), why not charge a large up front fee for them to purchase the software as opposed to letting them pay a monthly subscription? The daily deal business is extremely difficult (I work at livingsocial) and most of those clones won't last more than a couple months.
Because that's not in our interest long term. If we charge upfront a large amount (and inevitable disincentivize ourselves from providing great support and upgrade to them thereafter -- which are crucial since it's an "extremely difficult" business), we will get negative word of mouth that will not be great for our sales and marketing.
This looks great. I'm curious as to how long on average people who sign up for your site stay with it? Thanks for sharing, and the best of luck with your venture!
