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Biggest change seems to be that everything is round and purple now. It looks more playful and less professional.

Edit: I dislike their recent color picks. First that teal in Google Maps, now the purple. Why? Are they trying to copy the color paltette of the first Mecedes A-Class (aka "Listerine" colors [1][2])?

[1] https://prestigeandperformancecar.com/wp-content/uploads/A97...

[2] https://image.stern.de/31749130/t/Ag/v2/w1440/r0/-/01--artik...



It looks more playful and less professional.

That's intentional. Google's UX research is telling them that's what users (between 18 and 34 specifically) want more of.


Those cars look like driveable iMacs.




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