You are right. Although the guys at 37s are good developers, their business is not writing software. It is to write as little as possible and to squeeze as much money as possible from the result through their promotional materials. Nothing wrong with that, but they cannot be compared to Google or MS as a software development company.
Presumably then in your universe, Microsoft's goal is not to squeeze as much value out of their software as possible. Also, apparently, the business of converting lines of code to money is not the business of writing software.
