It seems plausible that Mother Nature had to make some compromises when designing the cochlea, like how much easier it is to grow a (rather symmetric) cochlea than the weird shape from the article and maybe optimizing more for certain sounds than for others.
3d printers and search algorithms don't have that restriction and can directly optimize for optimal splitting and minimal acoustic losses.
A cochlea doesn't really spatially disperse the frequencies, though, right? Rather, the isolated frequencies are extremely localized within the coil, and the hearing receptors are each located at the one point where they need to be.
This object is sort of an eversion of a cochlea. Perhaps it could be made with a "nice" shape, but I wouldn't assume so.
Perhaps if they added some more constraints (e.g. on smoothness) they would end up with a shape like that.