Yeah but they are the best at it. If other players take the market it will be less profitable to advertise with them and thus there will be less money for publishers unless you believe somehow someone makes more efficient search/ad combination than Google is able to right now.

And who said we need to support the one that can make more profit exploiting us, the us? What kind of crazy logic is that?

It's not about profit but efficiency. Publishers are arguing that "Google steals their money". My point is that if Google disappears things will be worse for them. You don't need to support anything.

With Google gone, USD350billion dollars/year would go somewhere else and a good amount of it would go to these publishers.