How are you making an agreement? You can’t say “I’ll watch this video in exchange for X minutes of ads” because YouTube will never tell you how many minutes they’re going to show you, and because they have zero interest in committing to some number of minutes of ads. It’s constantly getting worse, and this process will continue until it kills the service.
It won't kill the service. The media executives who run YouTube are well aware of how advertising volume affects viewership so they'll titrate up or down as needed to maximize profit.
But don't worry, something else will eventually kill YouTube. Most likely they'll miss some sort of disruptive innovation. Like maybe in 30 years everyone will have content beamed directly into their neutral implants and only a few old people will still watch online videos.
The time line for these sorts of things seems to be: they’ll slowly make YouTube worse and worse, but just not bad enough to kill it. And then something else will come along, and people will be so dissatisfied with the quality of YouTube that people dump it en masse.
The agreement is you watch the ads YouTube serves you. Why would that agreement have to include the amount of ads served? If you are unhappy with their business model you can always pay for premium or stop using it. Or you can steal from them, that’s what I do. I’m just not afraid to admit it.
There is no agreement. TOS is a notice not a contract. It's not stealing because it's public content, publicly accessible to anyone with the technology to do so.
If Google wants to make YouTube a service with actually binding contracts and not TOS notices no one reads or respects, it can put the whole thing behind a login and end un-authed public web traffic. They're free to do that but they won't because they know that would kill the site dead, and quickly so.
That’s not an agreement, that’s just YouTube doing whatever they want. Which they can—but then—I can just do whatever I want, too. You don’t need to imagine some sort of covenant being involved.
> Or you can steal from them, that’s what I do. I’m just not afraid to admit it.
I don’t even do that, I just watch it as-is. I just don’t need to imagine that YouTube and I have agreed to anything.
Couldn't they fix at 1:1 ad:content ratio and codify it into the charter so that they couldn't give a better or worse deal to the parties even if they wanted?