> It has nothing to do with the disrupting the “robot industry”
This has everything to do with disruptive innovation as defined by Clayton Christensen, where a new product enters the marketplace "at the bottom", with fewer and/or lower quality features but at a significantly lower cost, and then (if successful) gradually improves the feature set and quality until it displaces incumbents "Gradually and then suddenly".
If you think of it as an advanced smart speaker, then you're right, it won't disrupt Alexa - well, except for the privacy-related view that an Alexa/Echo is not something that you own, but a surveillance device that you pay to put in your house.
But if you think of it as a basic and open AI-integrated robot kit to be used in the home, then it's quite cheap. The closest competitor I see is the MISTY II, which is more fully-featured but starts at $3,995 [0].
Maybe disruption is not quite the right word as there are no incumbents in home robotics yet, but I expect that this space will explode next decade, and getting $299/$449 devices into hobbyist homes seems to me like a great play by Hugging Face.
This has everything to do with disruptive innovation as defined by Clayton Christensen, where a new product enters the marketplace "at the bottom", with fewer and/or lower quality features but at a significantly lower cost, and then (if successful) gradually improves the feature set and quality until it displaces incumbents "Gradually and then suddenly".