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Democrats and progressives believe that factual arguments are what wins elections, so they are tripping over themselves to present the lectorate with proof. this would be a winning strategy if the whole electorate were like Dems and progressives, but it's not.

They need to develop parallel atavistic messaging that bypasses the prefrontal cortex and goes straight for the limbic system, but they're (mostly) terrible at this because they're so conflict averse. Democrats are the party that always wins gold stars at policy debate but can't figure out how to avoid getting shoved in a locker afterward.



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