You've got your causality in the wrong direction. They have a Twitter base of 25k followers because they provide something useful. Multiple times per day. With original content twice per week, on average, every single week for three years.
People choose to listen when you provide something useful, on a regular basis, in a channel that they're already paying attention to. Once you've gotten their attention, you can convince some of them to join a new channel for which you have better access, control, and tracking.
It's less about getting the listening than the continuous choice to proving something useful.
People choose to listen when you provide something useful, on a regular basis, in a channel that they're already paying attention to. Once you've gotten their attention, you can convince some of them to join a new channel for which you have better access, control, and tracking.
It's less about getting the listening than the continuous choice to proving something useful.