I wish I knew what's going through the minds of the people who approve all these analytics partners. I've not been able to effectively argue even against the use of "consent or pay" in EU apps and websites, despite "the European Data Protection Board released a non-binding opinion stating that in most cases, consent-or-pay models do not constitute valid consent within the meaning of the GDPR." - https://en.wikipedia.org/wiki/Consent_or_pay