Article talks about "AI" as a buzzword. My understanding is that "AI" here means something much more closer to "market virtue signalling" when every product now has "AI", rather than "cutting-edge ML research".
It's the kind of "AI" I see when I walk by the TVs at Costco and see that every box that used to feature the word "smart" now has "AI" prominently written on it, even though in practice no one knows for sure what it possibly means or does. In this sense - sense of companies slapping "AI" (whatever it means to them) for the sake of having "AI" looks like a bubble/fad/hype.
I have no idea about any possible economical outcomes of that hype declining (for a better term than "bubble" "bursting"), but I'm skeptical it's gonna be anything huge. My whole life I've seen endless examples of companies realizing their "hot topic" marketing strategy stopped working (or never worked at all) and they just pivot for different strategies without any severe impacts. As long, of course, as the company had actually useful product and the issue was merely with the marketing.
It's the kind of "AI" I see when I walk by the TVs at Costco and see that every box that used to feature the word "smart" now has "AI" prominently written on it, even though in practice no one knows for sure what it possibly means or does. In this sense - sense of companies slapping "AI" (whatever it means to them) for the sake of having "AI" looks like a bubble/fad/hype.
I have no idea about any possible economical outcomes of that hype declining (for a better term than "bubble" "bursting"), but I'm skeptical it's gonna be anything huge. My whole life I've seen endless examples of companies realizing their "hot topic" marketing strategy stopped working (or never worked at all) and they just pivot for different strategies without any severe impacts. As long, of course, as the company had actually useful product and the issue was merely with the marketing.