Totally fine with the feedback. Thanks for checking us out! To address your point though, we've actually found that we have a pretty awesome mix of users that consists of both early adopters and more "normal" people. For example, my dad loves movies and gadgets but never reads any tech blogs or hears about this stuff normally. He likes using our site because he can hear about things he is interested in but normally never wouldn't have been exposed to. But again, thanks for the feedback; user acquisition is obviously always an issue.
It seems a little weird that someone who loves movies doesn't hear about them through any other sources. While I wanted to sign up for some of the movies, I knew I'd see ads for them on TV, or at bus stops when they launched. I've literally never missed the launch of something that I cared a lot about, because by definition I'd be the kind of person they'd be trying to reach. But the proof is in the data - if you're getting active users, then that's all that matters. Congrats :)
