I think that's just luck of the draw. If your startup is good enough for TC to precipitate mass blog coverage, than I imagine it would have worked the other way around had TC not covered it early.
In any case, I think fighting for press coverage is stupid. Press coverage is not going to make people use your product, and if enough people use your product you are guaranteed coverage. On the other hand, if you want to break into the public consciousness, traditional marketing will help, but there's no point doing that until you know you have a winner on your hands.
In any case, I think fighting for press coverage is stupid. Press coverage is not going to make people use your product, and if enough people use your product you are guaranteed coverage. On the other hand, if you want to break into the public consciousness, traditional marketing will help, but there's no point doing that until you know you have a winner on your hands.