It's a framing mechanism, where when one identifies with "writing code" and gains a sense of purpose doing that, and then automation starts "writing code", does that trigger a loss of a sense of purpose? By framing one's innate skill as communicating it should not matter what medium one operates, they are still using non-casual and specific communications to do their job, even when code generation, or ad copy generation, or a talking spokesperson video is the result.

Also, consider that a really good communicator often ends up running the places they are at, simply because they leave a wake of understanding behind them. That's really good for business operations.