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On MacOS, you still get local user accounts and Apple's optional online features are still optional.

Microsoft is using all the levers at their disposal to force users to use online Microsoft accounts to log onto their local computer and even turn on formerly optional features like One Drive.

My assumption is that Microsoft is using their access to user data to build up everyone's advertising profile, and forcing you to be logged on through a Microsoft account makes sure that the data they collect is linked to a specific person.

Windows Recall is another example of a "feature" they wanted to force on users that can be used to fill out everyone's advertising profile.



Why is your assumption for Microsoft different from Apple?


If Microsoft was worried about serving the needs of end users, wouldn't they offer free customer service like Apple does?


Apple's main revenue is not from advertising but mostly from expensive hardware




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