I think now it's called 'the pitch deck'

"Naughtiness," to use the technical term (https://paulgraham.com/founders.html).

> Sam Altman of Loopt is one of the most successful alumni, so we asked him what question we could put on the Y Combinator application that would help us discover more people like him. He said to ask about a time when they'd hacked something to their advantage—hacked in the sense of beating the system, not breaking into computers. It has become one of the questions we pay most attention to when judging applications.

This doesn’t seem like naughtiness. Seems like incoherence

It being unmeasurable claim is why they get away with it.

Yep. It is now legally called puffery if you commit massive fraud. Truly we live in the best of all possible timelines.

Musk has been doing it for more than a decade now and didnt really face any real problems doing it...

Didn’t face any problems doing it… you mean when was charged by the SEC for lying on Twitter? Or do you mean when he was forced to buy Twitter to avoid another case against him?