Oh, you mean specifically GPL v3 license, not any GPL license.
Yeah, broad tivoisation and patent clauses make it a problem, because making any patent litigation on unrelated grounds has potential to lose ability to ship the entire OS.
Is that true? If I make a product, and that product runs some embedded Linux system with GPLv3-licensed coreutils, are you confident that my product isn't infected by GPLv3?
Canonical is trying to position Ubuntu as a relevant player in the embedded space.