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> I am designing prototypes faster today with LLMs this is just flat out wrong

One thing I've wondered and not been sure of, is that you can see productivity boost in parts of the process, but overall the end to end process doesn't seem to be getting done faster.

I'm not sure of this, but it's what I've observed at work.

You might be designing a lot of prototypes faster, but are you landing on something good quicker? Are you getting the final product out faster?



> You might be designing a lot of prototypes faster, but are you landing on something good quicker? Are you getting the final product out faster?

Yeah, but not because of the LLM, more because I have a strong opinion and multiple design options I want to get in front of customers asap. Instead of coding a UI myself which I can do, or working with an engineer, I can try a bunch of stuff, show it to customers early and see what resonates.

Its a combination of having a strong opinion while taking into account what the customer says and does. Otherwise we’re just building faster horses (https://hbr.org/2011/08/henry-ford-never-said-the-fast)

And this speaks to the whole AI hype and tendency to shove it into everything. It’s just a tool. When we do build stuff that uses AI it has to be because we find a problem worth solving and the solution characteristics happen to align with LLM’s, not because we actively want to use the tech and shoehorn it in.




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