Thinking this through… I spent around $3500 and $4500 on my last two MBPs, but got 9 years of use out of each of them. That’s only $450/yr.

But where I used to get a new iPhone every other year, I’m now on the fourth year of my 13P and it still works great. That’s only $300/yr.

It’s interesting to think about.

For us as consumers to think about, but there are multiple teams in many companies (not just Apple) that are dedicated to (exploiting) this interesting fact.

I still use my iPhone SE after 8 years and bought it for 170€. That’s under 25€ per year :-). (Ok I had the battery replaced for 30€ once.)

Mac sales are up 12%, year over year. It's Apple's fastest growing hardware category. They're just going to be lower next month (year over year), due to the release cycles being different.