Buried half way down,

    As part of the Family Hub™
    software update, we are 
    piloting a new widget
    for select Cover screens
    themes of Family Hub™ 
    refrigerators. The 
    widget will display 
    useful day-to-day
    information such as 
    news, calendar and 
    weather forecasts, along 
    with curated 
    advertisements.[11]

Wow!! Elevating!!!

If by that they mean owners will elevate their fridge to the highest window in their building and throw it out, then yeah, they're right.

At least the ads are curated?

Yes, selling to the highest bidders is a form of curation.

The curation process is an automated auction

Only the best ads for you!

It’s buried in the “new widgets” section:

> As part of the Family Hub™ software update, we are piloting a new widget for select Cover screens themes of Family Hub™ refrigerators. The widget will display useful day-to-day information such as news, calendar and weather forecasts, along with curated advertisements

If you look closely, there's an ad in the picture where the fridge's clock says 12:30.

"Shop Samsung Water Filters - Subscribe and Save 40%"

"Elevating" is being used as a euphemism for "constantly advertising"