Yep, Apple has lost its way. Looking at the release of the latest OnePlus 15, the only reason to keep going with an iPhone is basically ecosystem lockin.
In my opinion they are losing on all front but the chips, and those have become of secondary importance in smartphone and about to get heated competition in laptops.
In the short term, Apple can work on their pricing, considering their large margins they have a lot of runway, but they need to find something to keep being the top dog.
In my opinion they are losing on all front but the chips, and those have become of secondary importance in smartphone and about to get heated competition in laptops.
In the short term, Apple can work on their pricing, considering their large margins they have a lot of runway, but they need to find something to keep being the top dog.