Apple is the most profitable company in the smartphone business and, while their "unit sales" or market share accounts for only about 20%, Apple's share of the smartphone industry's profit is about 80+%.
If what you mean by "smartphone business" is neither unit sales nor services, I'd really need you to point at some specific report to understand what we're talking about.
>However, it outperformed a struggling smartphone market in terms of shipment, revenue and operating profit growth, in turn achieving its highest-ever shares of 18%, 48% and 85% in these metrics respectively, in 2022.
Are you thinking about the "services", aka mostly mobile casinos ?
I never saw a figure of Apple making 80% of profit on the devices, I'd love to see where you get the number from.