Do you not think O'Reilly Associates fits some of that role? It seemed like Perl had more commercial backing compared to the other scripting languages if anything at that point. Python and JavaScript were picked up by Google, but later. Amazon was originally built out of Perl. Perl never converted its industry footprint into that kind of advocacy, I think some of that is also culture-driven.
Maybe until the 2001 O'Reilly layoffs. Tim hired Larry for about 5 years, but that was mostly working on the third edition of the Camel. A handful of other Perl luminaries worked there at the same time (Jon Orwant, Nat Torkington).
When I joined in 2002, there were only a couple of developers in general, and no one sponsored to work on or evangelize any specific technology full time. Sometimes I wonder if Sun had more paid people working on Tcl.
I don't mean to malign or sideline the work anyone at ORA or ActiveState did in those days. Certainly the latter did more work to make Perl a first-class language on Windows than anyone. Yet that's very different from a funded Python Software Foundation or Sun supporting Java or the entire web browser industry funding JavaScript or....
Thanks for detailed reply. Yes, the marketing budget for Java was unmatched, but to my eye they were in retreat towards the Enterprise datacentre by 2001. I don't think the Python foundation had launched until 2001. Amazon was migrating off Perl and Oracle. JavaScript only got interesting after Google maps/Wave I think, arguably the second browser wars start when Apple launches Safari, late 2002.
So, I guess the counterfactual line of enquiry ought to be why Perl didn't, or couldn't, or didn't want, to pivot towards stronger commercial backing, sooner.
