Astute observation. From where I sit, the market (at least for business software; I am not very familiar with the consumer market) seems to be wide open, and businesses in the 5 - 200 employee range seem to be particularly underserved.
The marketplace for software for single-owner shops or 1-5 employee size places does seem to be quite strong, and then there's enterprise software, but small business seems to have a software marketplace that is atrociously bad. Here is the typical thing a prospective customer asks me to fix for them:
- They are using some piece of software that is essential to their business.
- There really isn't much good competition for that software, and it would be a large cost to convert to another platform that also has all the same downsides below.
- The software vendor used to be great, but seems to have been sold several times.
- The vendor has recently switched to a subscription-only model and keeps on raising subscription prices in the 12% or so range every year, and the cost of this has started to become noticeable in their budget.
- They were accustomed to software being a capital investment with a modest ongoing cost for support, but now it's becoming just an expense.
- Quality has taken a nosedive and in particular new features are buggy. Promised integrations seem quite lacking and new features/integrations feel bolted on.
- Support is difficult to get ahold of, and the formerly good telephone support then got replaced by being asked to open tickets/emails and now has been replaced by an AI chatbot frontend before they can even open a ticket. Most issues go unresolved.
There are literally millions of software packages in existence, and the bulk of them by numbers are niche products used by small businesses. (Think of a software package which solely exists to help you write custom enhancements for another software package which is used by a specific sector of the furniture-manufacturing business, to get an example.) The quality of this sector is not improving.
This is a field that is absolutely ripe for improvement. If the cost of building software really were dropping 90%, this would be a very easy field to move into and simply start offering for $6,000 a year the product that your competition is charging $12,000 a year for, for an inferior product. Before you bring up things like vendor lock-in or the pain of migration... why can't you write software to solve those problems, too? After all, the cost of writing a migration tool should be 90% cheaper now, too, right?
The marketplace for software for single-owner shops or 1-5 employee size places does seem to be quite strong, and then there's enterprise software, but small business seems to have a software marketplace that is atrociously bad. Here is the typical thing a prospective customer asks me to fix for them:
- They are using some piece of software that is essential to their business. - There really isn't much good competition for that software, and it would be a large cost to convert to another platform that also has all the same downsides below. - The software vendor used to be great, but seems to have been sold several times. - The vendor has recently switched to a subscription-only model and keeps on raising subscription prices in the 12% or so range every year, and the cost of this has started to become noticeable in their budget. - They were accustomed to software being a capital investment with a modest ongoing cost for support, but now it's becoming just an expense. - Quality has taken a nosedive and in particular new features are buggy. Promised integrations seem quite lacking and new features/integrations feel bolted on. - Support is difficult to get ahold of, and the formerly good telephone support then got replaced by being asked to open tickets/emails and now has been replaced by an AI chatbot frontend before they can even open a ticket. Most issues go unresolved.
There are literally millions of software packages in existence, and the bulk of them by numbers are niche products used by small businesses. (Think of a software package which solely exists to help you write custom enhancements for another software package which is used by a specific sector of the furniture-manufacturing business, to get an example.) The quality of this sector is not improving.
This is a field that is absolutely ripe for improvement. If the cost of building software really were dropping 90%, this would be a very easy field to move into and simply start offering for $6,000 a year the product that your competition is charging $12,000 a year for, for an inferior product. Before you bring up things like vendor lock-in or the pain of migration... why can't you write software to solve those problems, too? After all, the cost of writing a migration tool should be 90% cheaper now, too, right?