Yeah and part of that specifically came by sacrificing a personal computing endpoint product they used to sell, networked storage, at the sacrificial alter.
The funny thing is that Time Machine still works, and works better than any local backup solution for Windows that I'm aware of (let alone what comes with Windows itself).
Not to mention, they are generous enough to allow it to work with a non-apple NAS setup. I feel like that would be a different story if they were still in the NAS business.