Hank Green mentioned in passing the other day how ungodly much money Apple is making off of airpods. I still have managed not to get one. But the watch and iPad definitely counts as something after the app store.

Which they didn't really invent the app store either. What they did was break the stranglehold cellphone carriers had on cellphone software, and we should kiss their butts every single week for that. Most people didn't work in mobile prior to the app store and holy shit.