Prince changed his name because a corporation had refused to give him control over the work he created, and wouldn't let him release work under the name that he was born with. (Sort of the template for "Taylor's Version" decades later.) And he then used a logo that became the most successful personal logo of all time, not a mishmash of design-by-committee.

So, basically the _opposite_ of an incoherent brand based around training on content that was gathered from creators without consent, being foisted onto employees who didn't ask for it, with an ugly logo that nobody will ever remember.