> So a car that's free to operate - zero maintenance, zero fuel cost - that cost $10k more than a regular car would not be a financial win?

You're just throwing around fictional numbers. EVs don't have zero maintenance costs or zero fuel costs. Real numbers for fuel can be lower than gas (in particular if you have home charging), and you could certainly color an argument that maintenance costs are lower. But it's not zero. Brand new gas or hybrid cars also have very low maintenance costs.

> Sticker price is a silly metric to solely focus on. Doubly so considering people rarely actually pay sticker.

Pretend I wrote "average out the door price" instead of "sticker." This number is higher than comparable ICE/hybrid vehicles, and for pretty obvious reason -- high capacity batteries are still enormously expensive. This is why range+price tends to be worse than similar gas/hybrid cars. I expect battery prices to continue to fall in the future, which will improve the economics for BEVs. But that's in the future! Not today.