According to Mailchimp, the list has an average open rate of 58% and an average click rate of 20%.
EDIT: hippo3 mentioned actively unsubscribing people who are not opening, in order to get a list with a high concentration of people who consistently open. As my newsletters contain no third party ads or promotions, I don't do such pruning.
I think there are a few reasons why our newsletters are well read:
- The content is very specific to our niche
- The target audience is members of our services
- Even though most readers are customers, they still have to opt-in to receive the newsletters
- I don't send newsletters out often, only 1-2 times a month
- The newsletters are sent out at pretty regular intervals, usually on Tuesday morning in the third week of the month
- The newsletters aren't very long, readers have to click through to read the entire articles
Great comment, Samuel_Michon. One thing that is interesting to me is that your newsletter requires ppl to click through to read the entire article (as does Peter's newsletters). This probably also helps with the accuracy of open rates. Even if a reader doesn't display images, Mailchimp (as well as other email service providers) will know if he/she opened the email via the click. So, it may be a more accurate count over an email that doesn't have any links in it... (just some speculation)
https://www.dropbox.com/s/97lfk7clhj12flu/newsletter.png
According to Mailchimp, the list has an average open rate of 58% and an average click rate of 20%.
EDIT: hippo3 mentioned actively unsubscribing people who are not opening, in order to get a list with a high concentration of people who consistently open. As my newsletters contain no third party ads or promotions, I don't do such pruning.
I think there are a few reasons why our newsletters are well read:
- The content is very specific to our niche
- The target audience is members of our services
- Even though most readers are customers, they still have to opt-in to receive the newsletters
- I don't send newsletters out often, only 1-2 times a month
- The newsletters are sent out at pretty regular intervals, usually on Tuesday morning in the third week of the month
- The newsletters aren't very long, readers have to click through to read the entire articles