I was equally impressed/terrified by Apple's marketing blitz around client-side-scanning. So many people got paid to advocate for that, and the community barely convinced them it was a bad idea. There's not much hope left for any of FAANG deliberately resisting surveillance.
Well they can profit from that so why resist if ordinary user usually cares only about colors being pretty and Instagram/tiktok/x/your slop generator of choice working properly.
if "it" is the middle finger, for sure. "terrifying" is a great choice of word for it.